Everyone Said Ending Free Bags Would Sink Southwest. It Made Them $227 Million Instead.

Southwest Airlines spent decades selling you exactly one thing no other airline would: free bags. It showed up in every commercial and every earnings call, unchanged for years. Then in May 2025, Southwest killed it. The reaction was instant and confident. Fitch Ratings warned that adding bag fees risked “eroding Southwest’s competitive strengths relative to …

NFL Preseason Was Bad on Purpose. Tomorrow You Find Out Why.

I sat through a full month of NFL preseason football. None of it counted. Most of it was ugly. I’d do it again. That’s not sarcasm, either. Preseason has a well-earned reputation for being close to unwatchable, third-string quarterbacks throwing to receivers who won’t have a job by Labor Day, offensive lines that look like …

The Dodgers Paid $169 Million in Luxury Tax. It Didn’t Change a Thing.

Nine teams got hit with a luxury tax penalty after both the 2024 and 2025 seasons, the most in the sport’s history, a level of tax-dodging math that would embarrass anyone else’s business plan. The Dodgers alone paid $169.4 million of it last year. They still won. That’s the whole argument for a salary cap, …